1. Quick installation, easy to use
Shopify offers an easy way to quickly launch an online store without the fuss and development costs that may arise on platforms such as Magento, for example. The interface of the administrator's personal account is very convenient and intuitive, because all functions are logically structured. You can find many articles and instructions, as well as video guides on the Shopify website.
2. No worries about the technical component
Good news! You don't need any technical knowledge to run an online store. All software, hosting, SSL certificate are provided by Shopify. Shopify hosting will be much faster and safer than in the case of working with other site management systems, and will easily adapt to any traffic surges. Shopify will also take care of all software updates. This way, you can focus all your efforts on selling goods and not worry about technical problems.
3. Safety and reliability
Having an online store means that you will be dealing with confidential customer information, including credit card details. This means that your website should be fast and secure. Shopify will take care of server maintenance and updating so that your store is always available to customers, as well as providing fast page loading.
SSL certificates will be integrated into your Shopify store to encrypt data and transfer it over a secure connection. In addition, Shopify takes care of PCI compliance (required when you are dealing with credit cards).
4. 24/7 customer support
Shopify pays great attention to customer support. Their team is available 24 hours a day, 7 days a week, responds to the request almost instantly. This means that when faced with a problem, you will never be left alone with your question and will always receive feedback. You can contact the support department by phone, email or via online chat. In addition, there is a Shopify help center, as well as many thematic forums about working with the platform.
5. Adaptive design
Since the number of site visits from mobile devices is now significantly higher than from computers, it is not desirable, but necessary (!) to optimize the site for different screen resolutions. All Shopify themes are adapted for mobile devices. This means that your store will look great on all devices, and your customers will be able to shop wherever they are.
In addition, Shopify has free apps for iPhone and Android that will allow you to manage your store from a mobile device.
6. Shopify Themes
Shopify Themes has more than 70 different themes (free and paid), each of which is adapted for mobile devices. In addition, hundreds of themes are available on sites such as ThemeForest, etc. Each theme is easily customized by editing the code. Thus, with Shopify it is very easy to create a beautiful and unique online store that will promote your brand.
7. Shopify Apps
The Shopify app Store is a treasure trove of functionality that you can add to your store. You can create various loyalty programs, lists of favorite products, integrate accounting software, not to mention numerous marketing applications to increase the average check and increase the conversion of the site. Among more than 1,500 applications, you will definitely find exactly what your business needs.
8. SEO and Marketing tools
Another important feature of Shopify is the powerful search engine optimization (SEO) functions that will help your site take a higher place in the search results. You will also have access to advanced analytics that shows where your customers are coming from, so that you can adjust your marketing strategy if necessary.
The app store gives you access to a huge number of marketing tools, including the integration of social networks (social network icons are in all themes), the import of product reviews and email marketing. In addition, Shopify allows you to create promo codes for discounts.
9. Recovery of abandoned baskets
What happens if a visitor to your store puts items in the basket, but leaves without buying them? According to statistics, more than two thirds of potential customers drop shopping carts, so Shopify offers a feature to restore an unpaid shopping cart. The service automatically tracks and sends a reminder letter to potential customers about the completion of the purchase.
10. Own payment system
Shopify makes it possible to integrate dozens of different payment systems, but also offers its own Stripe-based one. If you decide to use Shopify Payments, you will free yourself from additional transaction fees, and you will also be able to manage the store and do all the work regarding finances in one personal account.